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Food supplement for optimum heart, brain and bones function 96 tablets

Optimum Strength Vitamin D formula

Ultra™ Vitamin D provides optimum strength vitamin D which plays a truly remarkable role in the body and is important for many areas of health. It not only contributes to the maintenance of normal bones and teeth but is also known for its role in supporting normal function of the immune system, normal cell division and normal muscle function.

Vitamin D is synthesized by the body on exposure to sunlight, however many people are now following health advice to avoid too much sun exposure, which reduces vitamin D levels in the body.

What is Vitamin D?

Vitamin D is a fat soluble vitamin found in foods such as oily fish, butter and egg yolk. It is formed through the action of UV sunlight on the skin.

Vitamin D has functions and benefits that are probably more wide ranging than any other vitamin. There has been huge renewed interest in vitamin D recently, with new global research showing that the health benefits of this nutrient stretch beyond bone health.

There is increasing evidence for the beneficial effects from dietary Vitamin D which has shown benefits for its contribution to:

•Maintenance of normal bone health and teeth

•Normal absorption and utilisation of calcium and phosphorus

•Normal muscle function

•Normal blood calcium levels

D3 the preferred bioactive form

Ultra™ Vitamin D provides effective levels of the preferred form of vitamin D3 (cholecalciferol). Ultra™ Vitamin D provides optimum level Quality Vitamin D3. D3 is the preferred form of vitamin D because it is the specific form made in the human body and therefore more effective than D2 which is found in some supplements.

Vitamin D - the sunshine vitamin

While our bodies manufacture Vitamin D on exposure to sunshine, the levels in many countries is so weak during the winter months that our body makes little or no Vitamin D at all, meaning that dietary supplements are often the best way to safeguard intakes of Vitamin D. Many populations, including the majority of those in Europe, require an additional dietary source of Vitamin D to achieve and maintain an adequate status of Vitamin D throughout the year.

In addition, the body does not generate Vitamin D when sitting behind a glass window, whether in your car or at home, because these UV rays cannot penetrate glass to generate Vitamin D in the skin. Sunscreens, even weak ones, while essential to protect the skin, can affect the body's ability to generate vital Vitamin D.

Vitamin D in the diet and health benefits

Vitamin D is naturally present in only a limited number of foods (e.g. oily fish such as herring, sardines, fish liver oils, eggs, butter) and in a few foods that are fortified with Vitamin D (e.g. .margarine, some cereals, some yoghurts). Vitamin D is fat soluble, therefore advice to eat lower fat diets may contribute to reduced intakes from foods and hence dietary supplementation may be needed. In the UK the background diet provides 3-4 ug /day of Vitamin D and only a little more if oily fish is consumed.

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